Flavor of Sound

September
28
2012
Bitter or sweet? Depends on what you're listening to... Courtesy of Russell Jones. 

What does sweet sound like? How does your music taste? And can music make your food taste better?

A group of scientists, chefs, and sound designers teamed up in the UK to test the connection between sound and taste.

Russell Jones is the Creative Director of Condiment Junkie, a sonic branding company that has worked with restaurants to integrate sound into their menus. He discusses how sound might be used to fool our sense of taste—and make our food healthier.   

You can find more about this and other ideas about the future of food—from insect burgers to lab-grown meat—in this article by the BBC. 

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